Aviva USA uses Second Life for training, education

Aviva USA, part of Aviva plc, the fifth-largest insurance group in the world wants its agents to get together on their new island in the virtual world of Second Life. Not for the public, the plan is to use Second Life as a recruitment, education and training tool for life insurance and annuity agents, as Aviva joins the growing throng of companies using Second Life for communication and education.

Agents who want to get access to Aviva's private island can call toll-free 800-801-1486, option 1, extension 2396. 'Second Life provides Aviva with a rich environment for connecting with agents,' said Mark Heitz, president of sales and distribution for Aviva USA. 'Aviva's product innovations are aided by technology, and we think an island in Second Life is one way to use technology to help agents learn about Aviva and our products.'

Aviva's island features free virtual gifts for visitors (that would primarily be agents), a training center and a "Bright Futures Center" which includes dioramas of life stages, a wellness area featuring lifestyle tools and private "wellness toolbar" (whatever that is) for users to track Second Life and real world activities.

Aviva's Second Life property will be exhibited at the Million Dollar Round Table annual meeting in Toronto June 22-26, 2008.

[via PR-Inside]