World of Warcraft's Midsummer Fire Festival starts today!

Rejoice, Azerothians everywhere! Yet another outstanding in-game holiday is upon us, as the World of Warcraft continues to change before our eyes. The Midsummer Fire Festival is rolling out today, with numerous changes incorporated into this year's festivities. Unlike the lackluster event of years past, Fire Fest '08 incorporates some of the best elements of Brewfest, the Lunar Festival, and the last overhauled holiday: Hallow's End.

Players can participate in a number of holiday-themed activities. These include: frolicking around a fire pole, visiting a number of bonfires scattered around the world, torch tossing, and a boss encounter deep in the heart of the slave pens. Taking part will earn a special event currency, called Burning Blossoms. Blossoms can be turned in at merchants for special seasonal rewards. The rewards range from some simple particle effects all the way up to a mini-pet, the Spirit of Summer. The fest should already be in full swing, so get yourself into town and light that fire!