EA Sports to bundle accessories over the next year
Apparently, EA sees the Wii's success with bundled peripherals as a sign of its future prosperity. Following in the footsteps of Mario Kart Wii and Wii Fit, EA Sports have made their intentions to bundle peripherals in their future sports titles known to one and all at GDC Paris.
During his lecture, EA's David McCarthy commented that it isn't just about tossing some hunk of plastic into the package and jacking up the price (funny, that's what we thought they had in mind). "You have to be careful with it," he said, adding "because Rock Band, that's a great peripheral, but it's a big expensive box." As nice as it would be for EA Sports to jack up the price, McCarthy commented that the company doesn't want this approach to "raise that barrier of entry and accessibility" the titles currently enjoy.
