In-game ads now live in CoX

Adrian Bott
A. Bott|06.28.08

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Adrian Bott
June 28th, 2008
In-game ads now live in CoX

The first sign of the much-debated in game advertisements has now made it into City of Heroes. So far, there appears to be only one ad, a billboard-size poster advertising JETER CLUTCH sneakers. British players needn't worry about seeing this particular ad, as they won't be able to, whether they play on American servers or not. The ads are regionally targeted, so only those that are appropriate for a given audience will show up. We've not yet received any reports of what the UK players see instead, though some players have found a cached image of Statesman standing near a Union Flag.

Understandably, even though these ads are optional, not all players are happy with their presence in CoX. Immersion seems to be the main issue, so some players, led by Marcian Tobay of the City Scoop, have started a satirical thread to customize the sneaker ad for a super-powered audience. There are some funny entries, but you'd be hard pressed to match Zombie Man for sheer quality of snark.
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