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The Weather Channel snapped up by NBC

Richard Lawler, @Rjcc
July 7, 2008
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Just as hurricane season gets up to speed, The Weather Channel itself has been swept up by NBC. Along with Bain Capital and The Blackstone Group, the Wall Street Journal reports the weather broadcaster sold from Landmark Communications for $3.5 billion. Don't expect them to abandon those new high definition digs anytime soon however, since it will still be based in Atlanta, although Broadband TV News mentions NBC's own Weather Plus may find itself in dire straights as a result. As long as we still get to see some guy yammering into a microphone about strong wind gusts while leaning almost horizontally to keep from being blown away in 1080i, we'll be happy with the deal.

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