Stringer: Wii not a competitor

alan tsang
a. tsang|07.14.08

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Stringer: Wii not a competitor
An article published by Bloomberg today concludes that the PS3 "is gaining ground" on the Xbox 360. The article cites the PS3's ability as a Blu-ray player and software exclusives such as Metal Gear Solid 4 and LittleBigPlanet as reasons why it will "hold onto its lead" after outselling the 360 in the first five months of 2008. According to the NPD Group, the PS3 sold 1.2 million units while the 360 sold 1.12 million units. Of course, Microsoft isn't about to give up so easily. When asked about the PS3's dominance over the 360 so far this year, Microsoft spokesperson David Dennis claims the race is "far from over and we are confident that we have a winning strategy."

The most controversial comments in the article, however, were made by Sony CEO Howard Stringer at a media conference last week regarding another competitor: "I've played a Nintendo Wii, I don't see it as a competitor. It's more of an expensive niche game device." Nintendo has not responded to Stringer's current statements. The idea of the PS3 and the Wii targeting different markets isn't a new idea though. Back in 2006, Nintendo's Shigeru Miyamoto stated that the PS3 is not in competition with the Revolution (the Wii's former name). What are your thoughts?

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