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Games for Windows Live goes free

This topic sure to be a hotbed of commenting action. Yesterday Microsoft announced that Games for Windows Live, the PC-based equivalent of the Xbox Live service, has changed to a completely free business model. After a lukewarm launch against PC service powerhouse Steam the Games for Live service has ended the Gold/Silver distinction for PC gamers that Xbox Live subscribers are subjected to. Changing to a free model means gamers can compete in cross-platform gaming (where applicable) at no additional charge. The question now remains, does this move signify a a change that must be made to the Xbox Live structure or are the services two completely different beasts. Consider, only a handful of games and features exist on the PC side of Live and with strong competition from other free services it's a move Microsoft had no choice but to make to survive. So, what are your thoughts on Games for Windows Live going free?

[Thanks to everyone who sent this in. Via Engadget]