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Latest Bond to feature Titanium Sony Ericsson C902 -- Q would have done better

Thomas Ricker, @trixxy
August 4, 2008
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It's Bond time again and that means the inevitable glut of merchandising tie-ins. First out of the gate is a limited edition Titanium silver Sony Ericsson C902 Cyber-shot which does the honor of promoting the release of the latest 007 exploit dubbed Quantum of Solace. Besides the color, 007-themed wallpapers, screen savers, and "spy-style" game demo, the C902 slider that actor Daniel Craig will sport during the November theatrical launch is just like the C902 launched way back in February. Oddly enough, no pictures of the new 007 model were provided by Sony Ericsson in the announcement. Fitting though, given Q's disquieting absence from the film we weren't expecting much. SE could certainly learn a thing or two from Nokia about effective product placement.

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