Vodafone UK tempts prepaid market with text incentives

Chris Ziegler
C. Ziegler|08.29.08

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Chris Ziegler
August 29th, 2008
Vodafone UK tempts prepaid market with text incentives

The normally pedestrian procedure of re-upping your minute bank just got a little more exciting for customers of Vodafone's prepaid service in the UK, where the launch of the aptly-named "Text Unlimited" promotion offers incentives for topping up. Adding £5 worth of voice over the course of the month wins you unlimited texts on weekday evenings the following month; £10 get weekends, too, and £30 leads to an unlimited playground of messaging nirvana. The service launches September 1, and Vodafone's using the opportunity to tie it in with the prepaid launch of the Sony Ericsson K770i in "Touch of Pink" and "Star Heaven Silver". Whoever thought of the names of those colors should be rewarded with at least one month of unlimited messaging, eh?
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