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Dell fails to distract anyone

Nilay Patel
September 9, 2008
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We know Dell felt left out of all the fun today, but rehashing that months-old MacBook Air manila envelope commercial with the Latitude E4200 just isn't the way to snake attention from Apple -- especially not when everyone's focused on new iPods, not Macs. Plus, Lenovo played this riff a hundred times better with the X300 back in April, for crying out loud -- and worst of all, the envelope is noticeably bulging and crappy because the E4200 is way thicker than the Air. Seriously, don't you think it would've been much more effective to leak details about that Zing-based music initiative, or hell, even announce that rumored Dell-branded cellphone? You can't steal the narrative if you're not telling the same story, guys. Video after the break.





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