Remix Radiohead's "Reckoner" in iTunes
Love them or not, you've got to admit that Radiohead are challenging the record business. After initially releasing their current album In Rainbows with a "pay-what-you-will" pricing policy, their entire catalog was finally added to the iTunes Store.
Shortly thereafter, they released all five tracks (or "stems" as they call them) of their song "Nude" in iTunes, encouraging fans to create their own remixes. This week, they've done the same thing with the song "Reckoner" [iTunes link]. The six-track, DRM-free album costs $0.99US. Tracks cannot be purchased individually.
If you purchase the stems within the first two weeks of availability, you'll receive an access code to a full GarageBand version of the song. When you're done, you can upload your masterpiece here.
This isn't the first we've seen an artist do this. Trent Reznor has released GarageBand versions of Nine Inch Nails songs, as has Burger King. Yes, Burger King.