Game economy grows with micropayments
As was recently discussed in a similar topic here at Massively, the idea of micropayments for our MMOs and virtual worlds is growing in popularity among game developers, but is it the best option? According to several highly-successful companies such as Nexon and MindArk, it's not only the best option, it's the future of online business models.
A spokesperson for MindArk, maker of Entropia Universe, says that over $400 million in U.S. funds has changed hands in their game's four year lifespan. While some companies have strict rules against the interchange between real world money and virtual credits, there are plenty of others who swear it's the only way to go these days. A perfect example of this, as cited by a PCworld article, reminds us that the downloadable album from Aerosmith's Guitar Hero ventures have earned them more sales than all other album sales combined. "Who would have thought ringtones, wallpaper screensavers, and non-game mobile entertainment would be a $250 million business?", adds Joseph Olin, president of the Academy of Interactive Arts and Sciences.
