We already saw Panasonic's 50-inch TH-50PZ80Q plasma doing the tru2way thing at CEDIA 2008, but the official lever has just been pulled in Denver and Chicago. As of today, Comcast's tru2way platform is active in the aforesaid cities, and the very first tru2way-capable HDTVs are arriving to retail. Eager consumers in the Windy or Mile High City who are ready to ditch the set-top-box altogether without sacrificing VOD and such can polish off their wounded credit cards, as both a 42-inch (TH-42PZ80Q; $1,599.95) and 50-inch (TH-50PZ80Q; $2,299.95) VIERA plasma will be on sale by "late October." As for the rest of the US anxious to dip in the cool, cool waters of tru2way? A few undisclosed locales should be going live with the service "in the coming months," though your guess is as good as ours as to what exactly that means.