Philips spins off watermarking business as Civolution

Steven Kim
S. Kim|10.21.08

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Steven Kim
October 21st, 2008
Philips spins off watermarking business as Civolution
Downloading from internet
There's no way that a big company like Philips can keep up with the rag-tag pirates on the interwebs, which might explain why the company has spun off its content watermarking business as Civolution. Not to be confused with TiVolution (which also is showing an increasing desire to watch what you watch), the new company also pulls the Philips/Medialink venture, Teletrax, into the fold to offer up broadcast TV metrics and complete the marketer's tech dream combo. Not great news for bootleggers, but it beats media-crippling DRM by a mile in our book. You didn't really think Philips was going to limit its reach to the hotel PPV circuit, did you?
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