Netflix begins testing Watch Instantly on the Mac

Netflix has been talking about bringing its "Watch Instantly" movie streaming service to the Mac for a long time, and now Engadget is reporting that they're finally beginning to roll it out. The "Watch Instantly" service allows unlimited Netflix subscribers to stream about 12,000 TV shows and movies to their computers (or set-top devices), but has been limited to Windows PCs since the service first appeared.

Ironically, this is being made possible thanks to Microsoft's Flash-wannabe Silverlight browser plugin. As we noted way back in 2007, the holdup was the need for Microsoft DRM on the streaming videos and the new Silverlight-based player incorporates Microsoft's Play Ready DRM.

Unfortunately, the initial roll-out is limited, but Netflix expects to bring "the new platform to all Netflix subscribers by the end of the year." Sadly for PPC owners, it will be limited to Intel Macs. Nonetheless, it's great to see Netflix finally coming through on the promise of Watch Instantly for Mac users.