Latest in Gaming

Image credit:

Activision Blizzard CEO Kotick: Vivendi franchises lacked 'potential to be exploited'

Ross Miller
November 6, 2008
Share
Tweet
Share

Sponsored Links

Whereas Electronic Arts has been actively pursuing a more diverse portfolio of original IPs, rival publishing powerhouse Activision Blizzard is looking to take a less risky approach of focusing on a narrow field of franchises and, in CEO Bobby Kotick's words, exploit it. Hey, it's just business.

When asked about the Vivendi Games franchises that were tossed aside when Activision consumed the company (e.g. 50 Cent, Ghostbusters and Brutal Legend) during yesterday's conference call (transcript via Seeking Alpha), the Big Kahuna said, "With respect to the franchises that don't have the potential to be exploited every year across every platform with clear sequel potential that can meet our objectives of over time becoming $100 million plus franchises, that's a strategy that has worked very well for us."

Kotick said that there's only been a "small single-digit number" of new, successful franchises in the last five or 10 years, and that properties they work on are those that "we know if we release today, we'll be working on 10 years from now." He cited rising development costs as a factor in this conservative business strategy.

Of course, as gamers we typically don't mind sequels as long as they show noticeable improvement over their predecessors (and sometimes that's not even necessary), but come on, Bobby, we know you've given KennyL free reign. We really do appreciate it, now do us another favor and just release Brutal Legend. You can write it off as a charitable deduction, we promise!







All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Share
Tweet
Share

Popular on Engadget

Elon Musk warns that Tesla's 'Battery Day' tech is two years away

Elon Musk warns that Tesla's 'Battery Day' tech is two years away

View
Microsoft’s Bethesda deal: Great for Game Pass, troubling for exclusives

Microsoft’s Bethesda deal: Great for Game Pass, troubling for exclusives

View
Logitech’s new MX Anywhere 3 mouse has buttons to control Zoom calls

Logitech’s new MX Anywhere 3 mouse has buttons to control Zoom calls

View
Fully’s Jarvis standing desk is good, but its customer service is even better

Fully’s Jarvis standing desk is good, but its customer service is even better

View
The Xbox's redesigned Microsoft Store is now available to all

The Xbox's redesigned Microsoft Store is now available to all

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr