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Toshiba's "timesculpture" ad is bullet time meets Feist, or something equally impressive

Paul Miller, @futurepaul
November 11, 2008
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Yeah, we confess we're nerds and watched all that behind-the-scenes stuff on the Matrix DVD -- when it's the only DVD you own, you gotta get your money's worth. If you'll recall (don't try and deny it), the much-lauded "bullet time" effect was accomplished by surrounding the leather-bedecked Keanu with dozens of digital still cameras to capture every millisecond of his limbo moves from every angle. Commercials aplenty soon co-opted the technology to push their wares, but Toshiba is flipping that formula here, hiring an ad agency with its very own bullet time variant called "timesculpture" to plug Toshiba's XDE technology. A circular rig with 200 Gigashot HD camcorders and 20,000 gigabytes of data later, they created this little number, which mixes full motion video, Matrix camera moves and a healthy dash of hipsterism. Check it out after the break.





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