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DS Daily: Right price point?

We've asked this question a long ways back before, but with the busy shopping season on us, and the Black Friday and Cyber Monday shenanigans coming to a close, we felt it was appropriate to ask again. What's the right price for you? Do you pick up games when they first release because you absolutely have to have them, or are you a patient consumer, waiting for that certain title to fall in price before snatching it up. What do you think is the proper entry price point for DS games? We know Square Enix likes to toss that $39.99 price tag on their new games (boo!), but usually it's $30 for non-Nintendo games. Is this the sweet spot?