Apple looking pretty good at Amazon

For many online and brick and mortar stores, it has not been a great holiday season. Even with all the after-Christmas sales today, retailers are saying they do not expect to be able to make up for the effects of a dismal economy.

For Amazon, however, things went very well. Today Amazon reported that this has been their best season so far, shipping an amazing 72.9 items per second. Amazon has not reported profits, so with deep discounting they may not have made as much money as last year, even though they have sold more items.

In the electronics category, where computers and MP3 players sit, the Apple iPod touch was a best seller. Of the 25 best selling notebook computers, 7 were Apple laptops when I checked. (These numbers change hourly.) Only one other laptop that sells for more than 500 dollars made the top 25, a Toshiba for $599. The rest of the top sellers were all under $500 and included several netbooks. Are you listening, Apple? Netbooks are catching on. What is so interesting is that Apple users did not seem to be very sensitive to price, and the best selling Apple notebook was not the cheapest, but was in fact the new unibody MacBook.

For desktop computer sales, 3 of the 5 best sellers are Macs, but note these numbers change hourly too. Dell and HP round out the top 5. While not authoritative, Apple seems to weathering some of the economic recession. When Apple releases holiday benchmarks for their retail and online store, the results should be interesting.