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ArenaNet in complete control of Guild Wars 2 marketing


Earlier this month we made a post speculating -- via Kill Ten Rats -- on how the marketing may be handled for Guild Wars 2. As it turns out, some of those rumors turned out to be untrue. Specifically, the rumor about how the game would be marketed when it eventually comes out. Regina Buenaobra, an ArenaNet community manager, has made it clear that NCsoft allows developers to decide their own marketing strategies for their games in the way that makes sense for them. We're very glad to hear that, as one size certainly does not fit all.

Another nice aside here is that it would appear that NCsoft is allowing ArenaNet to do their own thing, which should assuage any worries or fears some may have after the events surrounding Tabula Rasa and Auto Assault. As for that release date? Well, that's still subject for speculation as per usual.