11:08AM - "You know what price a lot of devs pick? Free. When they want to distribute their app free, there's NO charge to distribute free apps -- we'll pay everything to get those apps out there for free. Will there be limitations? Of course. Some apps we won't distribute: porn! Malicious apps!"
"So, we've talked about some amazing new enterprise capabilities, we've talked about the SDK -- how are we going to deliver this stuff? Both will be delivered together in the iPhone 2.0 software update. Let me tell you about that."
11:10AM - "It will again combine the SDK + the new capabilities, there will be a beta release going out today to thousands of developers. We need their fantastic feedback. We're going to ship this to every iPhone customer in June, and it's going to be a free software update." Mild applause.
"In just a few months..." MONTHS! "every iPhone user will get what they saw today. But there's another part to this as well: the iPod touch. Everything will run on the iPod touch as well, including enterprise features. We account for the touch differently than we do for the iPhone so there will be a nominal charge for the touch."
11:12AM - "We think a lot of people will want to become an iPhone developer -- go to our site, probably in about an hour, and download the SDK. You can join the developer program to test your app on the iPhone and iPod touch and distribute your app -- to join the dev program costs just $99. If you have any questions about anything give us a ping at developer.apple.com." Irony: someone's Windows Mobile phone just went off.
11:14AM - "The premiere VC firm in the world, KPCB, and it's my great pleasure the most well known partner, John Doerr."
"We're all here today because we LOVE Apple products, and I'm here because I really love Apple entrepreneurs. They do more than anyone thinks possible with less than anyone thinks possible -- the risk takers, the rebels. So it's particularly touching to be here today with the supreme commander of the rebels, Steve Jobs."
11:15AM - "Steve started the whole personal computer industry -- when he left Apple it went downhill fast. He return and resurrected Apple, and even ran Pixar -- please join me in a salute for the World's Greatest Entrepreneur, Steve Jobs." Big applause.
"Alan Kay said, 'The best way to predict the future is to invent it... ' today we're proud to announce the iFund, for the iPhone platform."
"New platforms are rare... we gave a lot of thought to how to start an iFund, so we decided the iFund should be $100m." Ok, but... what is it?
11:16AM - "That should be enough to start a dozen Amazons and a few Googles... you know the Mac and iPod are truly amazing platforms... today we're witnessing history. That's the launching of the SDK, the creation of the third great platform."
"It's about this great opportunity, but it's about more than the money -- it's about the great team at Apple and the great talent we can recruit together. ... if you want to build the future, the iFund wants to help you fund it. I can't wait to see the companies we'll build together." Big, big applause for Doerr.
11:18AM - Steve's back: "I look forward to working with you guys to do just that, it's very exciting. If I could ask the press to just stay here for a few more minutes... thanks for coming!"
We're not done!
11:20AM - A lot of people are filing out, we're still seated waiting for what's next. Looks like it's going to be Q&A, bear with us.
Steve's on stage, Phil as well, they're waiting for people to take off. Steve: "If we can get the press to take their seats..."
11:22AM - Just a peppering of people left. "We wanted to do a Q&A, maybe ten minutes."
Q: "What's the 100m do for the iPhone community, exactly?"
A: "It's because they believe there's an opportunity to invest in the community. We love young innovative developers, and they love it because that's the business they're in too. It helps the whole ecosystem surrounding the iPhone."
11:24AM - Q: "Do you think RIM should be worried? What's the message for them?"
A: "You should ask them... we're not sending them a message, we're sending customers and developers a message that we're trying to serve their needs. Remember, the iPhone's been out less than a year, this stuff will be shipping right around the one year anniversary to every iPhone customer."
Q: "What sort of safeguards are built in to ensure security?"
A: "This is a big concern - it's a dangerous world out there. We've tried to strike a good path here, on one side you've got a closed device like the iPod, it always works. You don't have to worry about 3rd party apps mucking it up. On the other side you've got a Windows PC where people spend a lot of time every day making it usable. We want to take the best of both: reliability of the iPod, but the ability to run 3rd party apps. They get an electronic certificate... if they write a malicious app we can track them down and tell their parents." (Laughter)
11:27AM - Q: "How likely will there be a VoIP?"
A: "We will only limit over cellular -- if you want to dev them for WiFi, that's fine."
Q: "Can people choose multiple sync methods? Let's say you select Exchange, will you also be able to use iCal as well."
A: "Yes, you can have multiple accounts, multiple calendar accounts, multiple contact DBs. Only Exchange account at time though."
Q: "Isn't the fact that Apple is the sole distributor of apps likely to cause monopoly issues?"
A: "We think this is going to be a boon for developers, there's no other way to get an app in front of every single iPhone user." Just to make it a little clearer -- we don't intend to make money off the app store; the split with the music companies is about the same. We give all the money to the content owners and the developers here, and the 30% that pays for the store, that will be great.
11:32AM - We asked: Will SIM unlock software be considered software not allowed in the app store?
A: Steve: (pause) "... yes." Laughter.
Q: "What's the nominal fee on the iPod touch?"
A: "We'll set that in June, we don't look at this as a profit opportunity."
Q: "What do you see as being the IT ease of use? So IT managers can convert from BlackBerry to iPhone?"
A: Phil: "It uses ActiveSync, a familiar system, but also has tools for managing these devices."
11:36AM - Q: "Is this an international rollout? Anything preventing open source apps?"
A: "This is international, but not an open-source project. It's a for-profit project only, even though it's a free update."
Q: "Anything about additional connections? WiMAX?"
A: "We're not here to talk about hardware today."
Q: "How would an entperprise distribute internal applications?"
A: "Working on a special app for internal enterprise applications, it's being worked on."
11:39AM - Apple's added parental controls to the iPhone! In 2.0 parents can turn off features in the iPhone like Safari or the App Store.
11:41AM - Q: "Why'd you change your mind from last year when you said web apps would be the only method of development for the iPhone?"
A: They wanted to create something "great," and "the attention to detail is unbelievable." Steve mentioned living with an SDK for 20 years.
Q: "What's relationship with the carriers? Are you working with the carriers on the App Store?"
A: "We have great relationships with our carriers -- we struck a new kind of relationship where Apple is responsible on the phone. We define the software on the phone, we run the dev program, we distribute the apps! This is our program, and we're running it. (Side Q: no rev share with carriers on apps?) We don't go into it, but we like to see the revenue going the other way."
Q: Will there be a dock-connector API?
A: The answer given was unclear, looks like you still have to work through the Made for iPhone program, but it's difficult to tell whether there's integration between the SDK and external hardware beyond what's already out there.
11:46AM - We're done, thanks everybody!