number two music retailer in the US. We don't doubt the authenticity of the data shown, we're just not ready to call Apple the #1 music retailer in April based on a week's worth of data tallied back in January. Something doesn't add up.
Update: We heard back from NPD on this, the response is predictable: "the information reported is apparently based on a proprietary leaked internal memo from Apple; therefore, NPD cannot comment on it." Nevertheless, we can confirm that Apple's February claim is based on NPD Data for the full 2007 calendar year -- not an individual week or month. A sales victory for Apple in January, while significant if true, does not make them the top US music retailer "now" as claimed.