What's in a name? That which we call a rose by any other name would smell as sweet ... but what about a struggling video game publisher? SCi has officially taken the name of its subsidiary, Eidos, finalizing a change that was announced
in September. True to Juliet's musings, though, it isn't one name or the other that makes the UK publisher so attractive to potential buyers
A bargain is a bargain, after all. And with
Eidos stock down 92% over the past year and a couple notable franchises on the table (Hi Tomb Raider! Yo Hitman!
), the company could call itself "Donkeylips" and still be shareholders' must-have deal of the holiday season.