Latest in Gaming

Image credit:

SCi: Just call me 'Eidos'


Sponsored Links

What's in a name? That which we call a rose by any other name would smell as sweet ... but what about a struggling video game publisher? SCi has officially taken the name of its subsidiary, Eidos, finalizing a change that was announced in September. True to Juliet's musings, though, it isn't one name or the other that makes the UK publisher so attractive to potential buyers.

A bargain is a bargain, after all. And with SCi Eidos stock down 92% over the past year and a couple notable franchises on the table (Hi Tomb Raider! Yo Hitman!), the company could call itself "Donkeylips" and still be shareholders' must-have deal of the holiday season.

In this article: eidos, sci
All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr