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SCi: Just call me 'Eidos'

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What's in a name? That which we call a rose by any other name would smell as sweet ... but what about a struggling video game publisher? SCi has officially taken the name of its subsidiary, Eidos, finalizing a change that was announced in September. True to Juliet's musings, though, it isn't one name or the other that makes the UK publisher so attractive to potential buyers.

A bargain is a bargain, after all. And with SCi Eidos stock down 92% over the past year and a couple notable franchises on the table (Hi Tomb Raider! Yo Hitman!), the company could call itself "Donkeylips" and still be shareholders' must-have deal of the holiday season.

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