What's in a name? That which we call a rose by any other name would smell as sweet ... but what about a struggling video game publisher? SCi has officially taken the name of its subsidiary, Eidos, finalizing a change that was announced in September. True to Juliet's musings, though, it isn't one name or the other that makes the UK publisher so attractive to potential buyers.
A bargain is a bargain, after all. And with