Creative axes 2,700 jobs, simultaneously lowers expectations for Zii

While the hype is bubbling over surrounding Creative's Zii "stemcell computing," the outfit obviously doesn't think whatever it is will turn things around. Instead, it has chosen to cut some 2,700 jobs -- nearly half of its workforce -- as "demand for its music players tumbled." According to a report filed to Singapore's stock exchange on December 31, 2008, the company had 3,100 full time employees at the end of June 2008, which is around 47% lower than what was posted a year prior. 'Course, we suppose the cuts aren't all that surprising after posting a net loss of $19.7 million on the lowest revenues in five years, but it still makes us wonder just how confident the company is about this whole Zii dealio.

[Thanks, Grayson]