Toshiba rolls out new REGZA HDTV line, internet connected crew coming later

Darren Murph
D. Murph|01.07.09

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Darren Murph
January 7, 2009 2:16 PM
Toshiba rolls out new REGZA HDTV line, internet connected crew coming later

CES is in full swing here in Vegas, and Toshiba's taking the liberty of busting out a litany of new REGZA HDTVs. New features include a fresh Deep Lagoon Design, which supposedly provides a "three dimensional feeling to a clear flat design." Furthermore, you'll find invisible speakers and an Infinity Flash Front, and functionally, the InstaPort feature enables HDMI switching to occur in just a fraction of a second. As expected, these sets also offer the Resolution+ Super Resolution Technology and the PixelPure 5G engine, but it's not the new line that's truly intriguing. Instead, we're already anxious to feast our eyes upon the Widget Channel-capable family that'll be introduced later this year; furthermore, these HDTVs will be DLNA certified and have Extender for Windows Media Center capabilities baked right in. So, who here's buying one of the "new" XV645, ZV650 or SV670s when you know what's on the way? Is that a sea of crickets we hear? Full release is after the break.


Cutting-edge LCD Cosmetic Designs, Advanced Picture Quality Technologies and
Next Generation Connectivity Signal a Quantum Leap in the New REGZA LCD TV

CES, LAS VEGAS – JANUARY 7, 2009 – Toshiba America Consumer Products, L.L.C.
("Toshiba"), a market leader in LCD TVs, announced today that the company is taking a
quantum leap with its highly-acclaimed REGZA line. Across the entire 2009 new REGZA line-
up Toshiba is offering consumers state-of-the-art cosmetics, premium picture quality and next
generation connectivity to further its leadership in the LCD market.

This year Toshiba is taking LCD to a whole new level. Typically manufacturers add just a few
new technologies with each new generation of products, but in 2009 Toshiba breaks new barriers
by adding more innovations than ever before. Some of the new features added to the new
REGZA line-up include:
• Stunning Deep Lagoon™ Infinity Flush Front Cosmetic Design
• Resolution+ super resolution technology
• ClearScan 240™ advanced frame rate technology
• CrystalCoat™ high contrast screen coating
• FocaLight™ LED Backlight with local dimming
• InstaPort™ for faster HDMI switching
• USB Port
• SD Card Slot
• Dolby® Volume
• Audyssey EQ


"REGZA is already premium LCD TV, and consumer reaction has been beyond our
expectations," said Scott Ramirez, VP Marketing for Toshiba America Consumer Products.
"However, in 2009 we are truly taking REGZA to the next level by making a quantum leap in
picture quality, new next gen connectivity and now industry leading cosmetic design. Whether
you have seen a REGZA or not, you need to see the 'new REGZA.'"

For 2009, Toshiba has merged its history of technology leadership with a new focus on cosmetic
design to create a TV that is as innovative on the outside as it is on the inside. To accomplish
this, Toshiba has created the new Deep Lagoon Design, which will serve as the design identity
for all of the new REGZA models, although each series will utilize a different application of the
process. Deep Lagoon is inspired by the beauty and elegance of nature and provides a three
dimensional feeling to a clean flat design. New invisible speakers further enhance the sleekness
of the design helping to make the REGZA Deep Lagoon Design a must-have for retail floors and
living rooms across the country.

For the ultimate in design, Toshiba's SV670 Series also features the new Infinity Flush
Front™. Much like an infinity pool, where the water appears to go on forever, the beautiful
Infinity Flush Front features a single sheet of glass with anti-reflective coating covering the
entire front of the TV. Combined with Deep Lagoon, this creates a unique, clean and stunning

Toshiba is adding a full range of new connectivity features to its new REGZA line up. In
addition to enhancing REGZA-LINK™ (HDMI-CEC), now with increased codes for easy
connection to A/V components, the new line features InstaPort for faster HDMI switching
between those components. Typically, when a consumer changes HDMI inputs, there can be a
five or six second delay. With InstaPort, as soon as a user selects an HDMI source, it will
connect in a fraction of the time.


More and more people are now downloading their content from the Internet. Therefore, the new
REGZA provides consumers with ways to play content without an external content player. For
example, the ZV650 and above series come with a USB Port allowing consumers to view their
JPEG pictures, listen to MP3 audio, watch MPEG-1 & 2 video and even watch DivX Video. All
of this can be done with a USB hard drive, or just a USB flash drive. There is also an SD Card
Slot that allows easy viewing of JPEG digital pictures by simply taking the memory card from
the camera and placing it in the TV.

Toshiba's new REGZA line-up includes an extensive list of technologies that combine to enrich
a consumer's home entertainment experience. Toshiba is continuing to prove its dedication to
provide the best possible picture quality by leading innovation.

The REGZA Engine
The success of REGZA starts with the high picture quality generated from its powerful engine.
The processing power of Toshiba's fifth generation engine, PixelPure® 5G, is the heart of every
REGZA. With a 14-bit internal digital video processor, gradation is increased, creating
smoother, clearer images. Ongoing enhancements like the new 2D Chroma enhancement, 2D
Luma enhancement, dynamic sharpness and adaptive noise reduction mean that PixelPure
continues to lead in processing technology.

PixelPure 5G is the heart of the REGZA engine, and Resolution+ super resolution technology is
the soul, bringing images to life with complex image enhancement. Formerly referred to as SRT,
the next generation Resolution+ is a highly-regarded technology that overcomes an industry-
wide issue of lower picture quality when watching less than Full HD sources. Using a
proprietary processing system, Resolution+ improves 480i, 480p, and even 720p image detail for
enhanced video quality when watching DVDs, TV channels, camcorder videos or even video
games that output less than Full HD. Not just simple scaling, Resolution+ uses complex image
correction to enhance the detail of each image, making everything feel like HD.

The ClearScan 240 Advantage

Toshiba is taking fast motion picture quality one step further with ClearScan 240. ClearScan
240 combines an advanced 120Hz scan rate with Toshiba's new Backlight Scanning technology
to create a 240Hz effect. This innovative solution improves picture clarity making action-packed
movies and sports more crisp and clear than ever before. Compared to standard 60Hz, or even
standard 120Hz systems, this new technology provides significantly clearer full motion video for
a better home theater experience.

FocaLight LED Backlight with Local Dimming
Toshiba's SV Series REGZA models also feature FocaLight LED Backlight with Local
Dimming. Unlike simple edge LED, FocaLight offers a full LED matrix for better brightness
uniformity. Even more important is that the Local Dimming system allows the LEDs to be
controlled by zone, creating a significantly higher dynamic contrast ratio, where blacks are
blacker without reducing the peak white brightness. The result is a new level of picture quality
and depth that was not possible with standard backlight systems.

AutoView for the Best Settings Automatically
Toshiba's enhanced AutoView™ feature helps ensure the best possible image quality at all times
of the day. By combining an ambient room light sensor and incoming video content monitoring,
AutoView automatically sets most of the TV picture parameters for you. Consumers don't have
to worry about a picture that isn't set bright enough for the afternoon sunlight or eye strain from
an overly bright TV in a darkened room. In addition to setting brightness, contrast, gamma,
sharpness and color saturation, the newly enhanced AutoView can also adjust color temperature
to adjust for changes in the color of home lighting or the surrounding walls. Not only does
AutoView make life simpler and the picture better, but it can potentially lower power
consumption, providing energy savings for the home.

All Gaming TVs
Every model in the new REGZA line is also a gaming TV with Gaming Mode for more direct
video signal-to-the-screen allowing for faster game controller response. They also feature
Native Mode™ to eliminate over scanning, allowing players to see more of the image, and
therefore see their opponents faster.


See and Hear the Difference
In 2009, Toshiba has also focused on improving real world audio quality in the new REGZA
line. One of the biggest issues with TV audio today is inconsistent volume levels when changing
channels, or with commercials. Dolby Volume addresses this common problem by applying a
sophisticated psycho-acoustic model of human hearing. This system delivers a level listening
experience by automatically bringing down the volume of louder stations or commercials or
raising the volume of lower channels or commercials to maintain the preferred listening
level. Unlike other systems, Dolby Volume does this while retaining the perceived audio
dynamics for consistent sound quality. The new REGZA with Dolby Volume makes the
annoyance of inconsistent TV volume levels a thing of the past.

In addition to providing premium picture quality, cutting-edge cosmetic designs, leading
technologies and next-gen connectivity, Toshiba's full REGZA line-up will meet ENERGY
STAR® 3.0 certifications.

An Internet TV
Toshiba plans to introduce an additional series later in 2009 that will incorporate the new TV
Widgets, enabled by the Widget Channel framework, which allows consumers direct and easy
access to sources of personalized Internet content via their remote control. A rich array of
content is available, such as local weather, top news stories, favorite sports scores, stock quotes,
pictures, videos and more, and they are all just a click away. In addition, DLNA and Microsoft's
Extender for Windows Media Center capabilities will also be added to allow remote control of a
compatible PC. With DLNA and Microsoft's Extender for Windows Media Center, the user can
access all of the multi-media content stored on their PC's hard disc drive.

REGZA XV645 Series
40XV645U (May 2009)
46XV645U (May 2009)
52XV645U (May 2009)

REGZA ZV650 Series
42ZV650U (April 2009)
47ZV650U (April 2009)
52ZV650U (April 2009)

REGZA SV670 Series
46SV670U (May 2009)
55SV670U (May 2009)

Additional REGZA Series to be announced

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