2K exec unhappy with flood of 'crappy' casual Wii titles
2K Games Global President Christoph Hartmann is back with another warning. Speaking with MCV, he expressed his belief that publishers bringing non-licensed casual games to Wii this year could struggle because the console is flooded by "crappy titles." Hartmann's example has publishers releasing ten games in the hopes that two hits will pay for the other eight. All this does, he said, is flood the market and confuse consumers.
According to the executive, if 2K's hit casual title Carnival Games were released today it would struggle to find an audience. Despite the Wii selling incredibly well, new casual brands seem to be lost in the flood of shovelware, with retailers already having little shelf space to spare.
