Kids choose digital entertainment over traditional media

Alexis Kassan
A. Kassan|01.15.09

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Alexis Kassan
January 15th, 2009
Kids choose digital entertainment over traditional media
A recent survey of moms by NPD shows that kids are more interested in receiving digital content than purchasing physical media such as CDs or DVDs. Though most games still rely on an initial physical purchase of software, there is an increasing trend towards online and on-device delivery.

The study also looked at device usage and activities done on those devices. It found that gaming is the most popular activity with around 85% of kids playing on the devices studied. There has also been an increase in cross-platform usage with videos being watched on consoles and cell phones used to listen to music. With all the talk of MMOs on consoles and the ability of devices to handle more tasks each rather than respecting their traditional, separate roles, it seems this trend is poised to continue.
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