Greenberg gives Hirai a verbal smackdown for his 'longevity' talk

If you thought Microsoft was going to sit back and take verbal abuse from Sony Computer Entertainment's Kaz Hirai, then you don't know Microsoft's Aaron Greenberg. Commenting on Hirai's "lacks longevity" talk, Greenberg fights back, explaining that "this sounds like an old hardware company that's comfortable with its market position." Adding, "that complacent attitude is out of touch with where the industry and consumer is today." Yes'm, the gloves are off!

But that isn't all. Greenberg continues by making claims of his own, admitting "I'm confident we will outsell the PS3 throughout the entire generation" and that "I can't imagine any scenario where the PS3 can catch up with us."

Now, we don't like getting involved in these types of quarrels, but in this instance, we find it appropriate to step in and mediate. Hirai apologize to Greenberg, Greenberg apologize to Hirai. After the apologies are given, we can all can all go grab some Pinkberry and put this behind us.