Steelseries partnering with Best Buy, credits WoW for growth
We've heard before about World of Warcraftstrutting up the PC gaming market before, but could this game also be holding up the PC game accessories market? Seems that way for Steelseries -- they're the makers of the WoW mouse that we've mentioned (the one that might not be quite kosher with Blizzard's Terms of Service, use with caution). They've just recently inked a deal with Best Buy to carry some of their products (including the WoW mouse), and World of Warcraft played so much of a part in the deal that CEO Bruce Hawver credited Blizzard's MMO with creating his "high-quality gamers": "The way I used to pick up the phone after school, now, kids log into World of Warcraft and chat... Online gaming might cost $14 to $18 a month – less than a single movie visit for two people."
It does follow -- if WoW is one of the only reasons left for people to spend money on PC games, it does seem that it would be one of the only reasons for them to spend money on gaming accessories. High-end mice and keyboards use to be the domain of the FPS player -- guys like Fata1ity pimped their own lines and all the mice bragged about their resolution and ease of use. But the PC market has changed, and MMOs are the game of the day now -- everything is about squeezing function into as many buttons as possible and reaching this 11 million player group roaming around Azeroth. If Steelseries and other accessory manufacturers want to sell their products, they've got to try and sell them to us.
