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Sega launches Yakuza 3 in Japan with a bang

Ryu Ga Gotoku 3 (Yakuza 3) may lack an exclamation point in its title -- unlike predecessor Ryu Ga Gotoku Kenzan! -- but that doesn't mean the excitement over it is any less. In fact, Sega made sure that Yakuza 3's February 26 launch would go off with a bang (figuratively, not literally! No gangster shootings here) with signing sessions and free swag give-aways.

IGN was in Japan to capture the festivities, snapping pictures of the crowd and checking out the signing sessions with Producer Toshihiro Nagoshi. Surprisingly, Toshihiro went around to three different retail stores in the Tokyo area for launch day signing events. That's some love for the hardcore gamer right there. Some stores were raffling off prizes such as post cards, clear files and limited edition Yakuza t-shirts. Check out IGN for more pics.