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iPod helps Manchester United win the Carling Cup

While the American football season has been over since the Pro Bowl, the rest of the world is still enjoying football -- or soccer as we Yanks refer to it.

A number of readers gave us a heads-up this morning on a story that is a huge PR win for Apple. Yesterday, Manchester United and Tottenham Hotspur were scoreless after 120 minutes of regulation play in the English League Cup Final, forcing the game to be decided on penalties.

United's goalkeeping coach Eric Steele promptly pulled out his iPod to show goalkeeper Ben Foster videos of Hotspur players taking penalty shots. The result? United won the game 4 - 1 in the penalty shootout that followed.

In an interview with BBC Sport, Foster noted "We went into the shoot-out as well prepared as possible. We have had things to look at over the last couple of days and before the shoot-out, you can see me looking at an iPod with Eric Steele. It had actual video on it and showed where players put things. Eric brought it when he came to the club. I have never seen anything like it. It is a fantastic tool for us."

Congratulations go out to Manchester United, and we at TUAW hope this means more iPods and iPhones will be seen on the sidelines at next year's World Cup in South Africa.