Amazon announced today that it'd begun experimenting with a trade-in program for video games, GameStop CEO Dan DeMatteo formulated his response and fired it off to Edge Magazine in the blink of an eye: "I give the probability of this working at zero," he promptly declared.
DeMatteo explained that Electronics Boutique attempted to apply the same mail-in trade offer that Amazon is working with several years ago, reaping unfavorable results. "With consumers, there is an immediacy for currency when they want to buy a new game," he explained. He also stated that -- okay, listen, we'd love to finish this post, but we've got this copy of Ty the Tazmanian Tiger 2: Bush Rescue sitting on our bookshelf, and if we don't trade it in within the next few minutes, we are going to totally freak out.
GameStop: Amazon trade-in program has zero percent chance of working
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