Unreal Tournament 3 play jumps 2000%, Steam adds second free weekend
Get this: if you grant free access to a top-tier FPS ... a lot of people will play it. Valve learned this after letting Steam users download and play Unreal Tournament III Black on the house last weekend, to the tune of a more than 2000% increase in simultaneous UT3 players. Valve claims that the conversion rate of trial downloads to full purchases has put the game at the top of its most-downloaded titles, so, being entrepreneurial, it's announced another free-to-play weekend for March 13-15.
The promotional $11.99 purchase price for the game (it's usually $19.99) has also been extended through March 22. Given the apparent success of this program, it'd be unreal to think Valve won't try it with more titles in the future.
[Via Blue's News]
