Sprint looking to wholesale bandwidth to connected gadget makers

Darren Murph
D. Murph|03.24.09

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So, what's a flagging cellular operator to do once it has succumbed to the grim realization that no one wants to sign up for your service and you've already collected the dough from selling off nearly all of your towers? Go wholesale, of course! Unbeknownst to most, all of the Kindle downloads on Amazon's white-hot e-reader go through Sprint's network, and given just how successful that little venture has been, the carrier is hoping to expand its revenues from wholesaling bandwidth (which currently sits at just 3 percent of its total) by inking similar deals with connected gadget makers. From internet-connected vehicles to GPS systems to cameras, the options are darn near limitless, and with so much free capacity on Sprint's network, it might as well find companies to use it. 'Course, it's not like Sprint's the only one out there trying to carve these kinds of deals into stone, but it's definitely the one that needs to do it most immediately.
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