Latest in Gaming

Image credit:

Blizzard believes fans make their games successful

Lesley Smith
June 1, 2009
Share
Tweet
Share

Sponsored Links



With E3 2009 officially underway, it's a great time for devs and CEOs to chat about their games and Blizzard's very own Mike Morhaime has been talking about the company's position in the MMO market with Develop. He believes that Blizzard is uniquely positioned within the industry and that it's all about the players:

"The story behind us is the passionate community that has grown up around our games," he explains during the interview. "Our commitment to quality has helped us grow a global audience that has grown with every release. While our competitors will be trying to overcome these challenges to grow their brands, we're already a major player there. None have achieved the same level of online growth as World of Warcraft. We're able to leverage huge investments in new content across the world's largest MMO subscriber base."



All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Share
Tweet
Share

Popular on Engadget

Engadget's 2020 Back-to-School Guide

Engadget's 2020 Back-to-School Guide

View
Amazon has eliminated single-use plastic at its Indian fulfilment centers

Amazon has eliminated single-use plastic at its Indian fulfilment centers

View
Facebook used 86 percent renewable energy in 2019

Facebook used 86 percent renewable energy in 2019

View
Google makes a $10 billion bet on India

Google makes a $10 billion bet on India

View
Walmart is turning some of its parking lots into drive-in theaters

Walmart is turning some of its parking lots into drive-in theaters

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr