Free to play MMO Cronous to launch in India
Lizard Interactive, the makers of free-to-play MMOs Cronous and Sho Online, has made an agreement with Servex of India to bring Cronous over to the Indian MMO audience.
The Indian MMO scene is very much like the Asian MMO scene, where internet and gaming cafes dominate the market while at-home users only make up a small percent. To combat this, Lizard and Servex have also teamed up with Sify and Zapak -- two of the largest internet cafe chains in India. These chains will be offering special promotions and incentives for players who choose Cronous, as well as simply promoting the game in their stores.
The Indian MMO scene is one of the best marketing choices right now, as the market is uncrowded and quickly gathering steam. This move is very similar to Rappelz's choice to move into the Middle Eastern market, choosing to take the costs of localization in order to tap an untapped player base.
Cronous will be launching their Indian website later this month, with game service targeted for the same timeframe as well.
