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Microsoft wants new term for 'netbooks,' unhappy with other 5 choices

Thomas Ricker, @trixxy
June 3, 2009
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Having just wrestled the word "netbook" free from the legal grasp of Psion, Microsoft now wants to change the name of these low-cost slabs of white plastic riding Intel's Atom processor. Oh joy. Apparently unhappy with the choices of netbook, smartbook, MID (NVIDIA's definition, not Intel's), thin-and-light, and ultra-portable, Microsoft's preference is, are you ready, "low cost small notebook PC." Man, that flows like a sonnet. The new name proposed by Steven Guggenheimer, general manager of Microsoft's Application Platform & Development Marketing Division, is meant to reflect netbooks that do more than Internet browsing. What Steve-o doesn't say is that by creating a new product division above netbooks, Microsoft can require beefier versions of its Windows OS installed for higher profits on higher margins -- especially now that they've dropped the three application limit from its entry-level Windows 7 Starter Edition. Hey Microsoft, if it's all the same to you, we're just fine with the term netbook thankyouverymuch. Given the near-universal positive press heaped on Windows 7 thus far, you'll be raking in the cash starting October 22nd, no need to shake us down, ok?

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