Like a good neighbor, iPhone is there

Last month we talked about several company-specific iPhone apps, one of which was Nationwide Mobile [App Store]. This app, available for free for customers of Nationwide Insurance, has been touted on Nationwide's ads and is used to capture and report accident information.

Not to be outdone by their competition, State Farm Insurance has just announced the State Farm Pocket Agent [App Store]. This free app lets customers with an auto insurance policy registered on statefarm.com begin to make a claim after an accident, find repair facilities by current location or zip code, and contact an insurance agent.

State Farm makes a point about the ease of use of Pocket Agent in a humorous video featuring a customer whose car is being mauled by a rampaging rabbit.

The company recognizes that the 1.0 release is a little light on features, so they're asking State Farm customers to help them out in suggesting what they'd like to see in future versions of the app. Personally, I could see where this would be helpful in starting homeowner's insurance claims as well as auto claims.

Hello, Farmers Insurance Group? I'm still waiting for my app...