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NAB disputes Nielsen's numbers, claims only 1.75 million unready for transition

Ben Drawbaugh
June 11, 2009
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With less than 24 hours to go until analog TV goes dark for a certain segment of American, and the NAB wants to make sure everyone is aware that Nielsen's unreadiness claims aren't accepted by all. The point of contention is a mere 1 million people and really comes down to those who are "almost ready." Meaning, the NAB doesn't count respondents who claimed to have already started getting ready, but aren't in any hurry to make the actual switch until the very last minute. Differences in opinion aside one thing is for sure, at some point tomorrow every TV watcher in the US will be digital ready, or they will no longer be a TV watcher.

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