Lord of the Rings Online coming to China later in the year
Lord of the Rings Online is coming to China later in the year, thanks to CDC Games and their partnership with Turbine. CDC Games is one of the largest online gaming distributors in China, and is said to be a pioneer in the 'free-to-play, pay for merchandise' business model in that country.
Despite what are said to be significant changes in the game from the version now played in North America, Europe, Russia and South Korea, the Chinese closed beta has been going very well for CDC with an 80 percent activation rate. These 'significant changes' include an enhanced PvP function, which CDC believes will cater more towards the Chinese playerbase that they already know so well.
Considering CDC Games' work with F2P games, we're curious about other 'significant changes' including a new business model for China, although there has been no official word on this.
