Sony Reader Pocket and Touch editions lower cost of entry, online e-book store follows suit

As it turns out, those Sony Reader leaks from earlier this week were spot on. The company just went official with the PRS-300 and 600, which will more affectionately be known as the Pocket and Touch editions, respectively. The latter (pictured left, not to scale) is the 6-inch resistive touchscreen model replacing the PRS-700, with Memory Stick / Duo and SD card slots. The backlighting layer from its predecessor has been dropped to improve touch responsiveness and to alleviate concerns of glare. It also comes packing a stylus and a digitized copy of the Oxford American English Dictionary and will be available in red, black, and silver. The Pocket Edition, on the other hand, is your standard fare with no touchscreen or expandable disk port, and palettes including blue, silver, and rose. Both models have USB 2.0, 512MB internal memory, and no WiFi whatsoever -- Sony assures us a WiFi version is coming and there'll be news on those coming soon, but this isn't it. There's also Mac compatibility, a first for the series, that's trickling down to older models via a firmware update. Touch and Pocket will be available by the end of August and will retail for $299 and $199, a substantially more competitive price point than its previous generation. Speaking of which, as of tomorrow, the Sony's e-book store is dropping the prices of its bestsellers from $11.99 to $9.99. A win all around, but will it be enough to make a dent in Kindle's stronghold? Things are certainly getting more interesting.