The Apple on your thigh

Every market has its share of "interesting" products in their respective ecosystems. For instance, the hair loss treatment market spawned "hair in a can." In the apparel market, there's the Snuggie fleece. And for those who like to dust with their feet, there's the Dust Mop Slippers.

In the iPhone ecosystem of accessories, behold ThiPhone. You read it right. That's not a misspelling of "The iPhone." Rather, the "Thi" in ThiPhone is actually pronounced like "thigh," as in your leg's thigh. As implied in its name, the device straps your iPhone to your thigh for your viewing pleasure. According to ThiPhone's inventor, the product is intended for several audiences, including: commuters, frequent flyers, truckers, physically disabled, kids in the back seat, and students.

Let's not stop there. I'd like to throw in some other possible usage scenarios:

• You and your significant other are cuddling in bed, and want to watch that latest movie on your iPhone. ThiPhone to the rescue. It's multitouch on a whole new level.
• You're on a canoeing trip with dad that, well, you didn't really want to go on. ThiPhone to the rescue again. While dad is rowing away, you'll be in the back watching your favorite episodes of entourage. And rowing, of course.
• Who said waiting in line at Disneyland had to be boring? You could strap ThiPhone around your neck so that you could entertain those behind you.

All kidding aside, coming up ideas and going to market with products takes a lot of hard work, so props to the folk at ThiPhone. Let's help them out even more by brainstorming and coming up with even more ways that they could market the product!