Idea pitch-to-publish ratio low in gaming industry

Brooke Pilley
B. Pilley|08.25.09

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Idea pitch-to-publish ratio low in gaming industry
Jason Della Rocca, former executive director of the International Game Developers Association just put out an interesting editorial at He talks about the importance of having great ideas for games versus the ability to actually execute them. This piece is written about the gaming industry as a whole but it sounds all too familiar for MMOs specifically.

One thing in particular that caught our eye is the concept of idea pitch-to-publish ratios. In most businesses, many ideas are tossed around before anything is ever acted upon. Based on Jason's experiences, he feels that game developers can become way too attached to their ideas and as a result, the gaming industry has a much lower pitch-to-publish ratio. This can lead to bad situations for both the game studio and to an extent, the players. From a business point of view, investors care much less about your ideas than they do about how the implementation of your ideas can make them money. As for players of MMOs and beta testers especially, when an idea has become too precious to the developers, does your feedback even matter?
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