What's in a Name: Sucker Punch

Justin McElroy
J. McElroy|09.08.09

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What's in a Name: Sucker Punch

We loved inFamous despite its unfortunate capitalization decisions, but since it's considered rude to ask about that sort of thing, we instead grilled the folks at Sucker Punch on how they came up with their studio's name:

"The other company founders and I had worked at Microsoft for a decade or so before starting our new company. Having chafed under corporate policies about what constituted an acceptable project code name, we were looking forward to giving the company a name we'd never ever get away with at Microsoft.

"We came up with a list of ten or so names, and eventually my lovely and talented wife saw the list. She said (and I quote), 'I don't care what you call the company -- as long as it isn't Sucker Punch.' We figured that the best way to choose a name a 14-year-old boy would think was cool was to choose a name that a lovely and talented 38-year-old woman thought was unacceptable ... so 'Sucker Punch' it was!

"After twelve years, I believe I've been forgiven."
- Chris Zimmerman, Sucker Punch co-founder and development director

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