Only 8% of Koei's sales come from outside of Japan

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Andrew Yoon
September 19th, 2009
Only 8% of Koei's sales come from outside of Japan

How does a company like Koei, which seemingly releases a new Dynasty Warriors game every few months, stay afloat? Well, it's not with the help of American audiences, that's for sure. Sony Japan Studios' senior VP, Yasuhide Kobayashi, shared some information with DICE Asia attendees. He revealed that many Japanese companies are struggling to have their games appeal beyond the Japanese market. The worst offender? Koei, with 91.8% of its sales coming from the Japanese market.

Tecmo follows at 89.6 percent, while Square Enix receives a startling 86.6 percent of its sales from the motherland. With Kobayashi saying "the Japanese market is really shrinking," these companies must "develop [a] global title." in order to survive. Expect to hear even more about the dwindling importance of the Japanese market, and publishers' efforts to make more "global" titles, at Tokyo Game Show next week.
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