Namco Bandai has tapped
in-game ad agency Double Fusion
to inject alluring
elements into the game world of its upcoming release Dead to Rights: Retribution
. It's apparently Namco Bandai's first in-game advertising deal, so we'd like to take a moment to congratulate the publisher on joining us here in 2006 ...
... Nothing's gonna make Grant City come alive more than billboards for $5 footlongs and "Are you gellin'?" We repeat: Nothing.