Namco Bandai has
tapped in-game ad agency
Double Fusion to inject
alluring elements into the game world of its upcoming release
Dead to Rights: Retribution. It's apparently Namco Bandai's first in-game advertising deal, so we'd like to take a moment to congratulate the publisher on joining us here in 2006 ...
[Dramatic pause.]
... Nothing's gonna make Grant City come alive more than billboards for $5 footlongs and "Are you gellin'?" We repeat:
Nothing.