TomTom Start wants to democratize GPS navigation: smartphones point, laugh

Paradoxically, most of the fuss surrounding TomTom of late has been associated with a certain smartphone -- a class of devices that signals the end to the dedicated SatNavs TomTom builds. Still, TomTom hasn't given up the fight yet as they've just announced the TomTom Start, a Є129 entry-level GPS navigator with 3.5-inch display and choice of six StartSkin covers costing €15 per -- you know, so you can change the look of your GPS unit every time you reupholster your car's interior. The device cost climbs to Є149 for a European map pre-load instead of the base, regional offering. Start features TomTom's IQ Routes and Map Share technology to find the fastest route benefiting from the aggregated map correction data fed by the hoards of local TomTom-ers. Look for it in the UK and Ireland, the Netherlands, Spain, Portugal, Sweden, Denmark, Finland and Norway... someday, TomTom doesn't say when.