Activision: Guitar Hero beat Beatles because it's 'fun as hell'

Justin McElroy
J. McElroy|10.07.09

Sponsored Links

Activision: Guitar Hero beat Beatles because it's 'fun as hell'
We were just as perplexed as anyone when Guitar Hero 5 trounced The Beatles: Rock Band in the UK -- where we hear the Fab Four is fairly popular still. Thankfully, Activision's Guitar Hero business CEO, Rock 'n' Roll Dan Rosensweig, is there to explain it all. "The number one thing about Guitar Hero is that it's fun as hell -- it's focused on the guitar, and the variety and value proposition -- and the reviews are spectacular. So I guess we're the only ones not surprised."

Rosensweig went on to tell that "internally we always talked about the Fab Five - Guitar Hero 5 - was going to beat the Fab Four." So, we've also discovered Activision's real secret weapon that keeps it ahead of the competition: Hilarious wordplay.
All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Popular on Engadget