LG ELECTRONICS, FIRST WITH VUDU ON BROADBAND HDTVs, FIRST TO BRING HD MOVIE SERVICE TO NETWORK BLU-RAY PLAYER VUDU's Library of Streaming HD Movies, Dolby Digital Plus Expand LG 'NetCast Entertainment Access' Offerings SAN FRANCISCO, Oct. 12, 2009 -- LG Electronics, the first to introduce broadband HDTVs with the high-definition (HD) movie service from VUDU, Inc., now brings instant-access to the hottest new releases in HD with Dolby Digital Plus audio directly on their Wireless Network Blu-ray Player. Starting today, owners of the LG BD390 will receive a free automatic software upgrade that will enable them to enjoy VUDU at the click of a remote. VUDU offers an immersive home theater experience on LG's HDTVs and Blu-ray Disc players with "NetCast™ Entertainment Access." allowing consumers to instantly buy or rent from VUDU's extensive library of movies and TV titles, including an industry-leading catalog of more than 2,200 HD movies. Consumers can enjoy movies in VUDU's HDX format, the only streaming format offering Full HD 1080p resolution and Dolby Digital Plus 5.1 surround sound. "The combination of LG's award winning Blu-ray Disc player and VUDU's 1080p high- definition experience and extensive HD library is a movie lover's dream," said Alain Rossmann, CEO of VUDU. "We are thrilled to add the LG BD390 to the lineup of products, including LG flat-panel HDTVs, enabling the VUDU service." Peter Reiner, senior vice president, marketing, LG Electronics USA Inc., said, "Our alliance with VUDU exemplifies LG's commitment to delivering the ultimate HD viewing experience, by providing instant access to more 1080p movie content than ever before. VUDU is the latest enhancement to our NetCast Entertainment Access feature and we are excited to now provide consumers with one of the most extensive on-demand, high-definition entertainment options on our Wireless Network Blu-ray Player and NetCast HDTVs." The BD390 with NetCast Entertainment Access and integrated WiFi connectivity is available now at nationwide retailers at a manufacturer's suggested retail price (MSRP) of $349. Beginning in August, VUDU on-demand movies have been available on LG's 47- and 42-inch class* LH50 1080p LCD series and 60- and 50-inch class* PS80 Plasma 1080p series with NetCast Entertainment Access. LCD models 47LH50 and 42LH50 carry MSRPs of $1,699 and $1,399, respectively. MSRPs for plasma models 60PS80 and 50PS80 are $2,899 and $1,799. With LG's Netcast HDTVs, consumers have instant access to millions of streaming movies, TV shows and web videos through an Ethernet connection. These models also include access to content from Netflix, Yahoo! Widgets, YouTube and more. With this enhanced connectivity, LG's Broadband HDTVs transform and personalize the home theater experience by offering a virtually endless array of entertainment options. VUDU's streaming movie service delivers an instant viewing experience – movies start immediately, including high definition HDX movies, and viewers can fast forward, rewind and browse chapters without the delays or the frustration associated with slow buffering. The VUDU catalog is updated weekly, and newly released movies from major studios are typically available months before they are available on subscription-based services. About LG Electronics USA LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $45 billion global force and technology leader in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances and business solutions, all under LG's "Life's Good" marketing theme. For more information, please visit www.LGusa.com. About VUDU VUDU is a leading provider of digital technologies and services that deliver Internet entertainment to consumers' HDTVs. The VUDU entertainment service supports native instant start HD and, for the first time, instant-start HDX, which, with 1080p resolution at 24 frames per second, the cinematic gold standard, is the highest quality on demand format available anywhere. Through relationships with every major U.S. movie studio and more than 40 independent studios and distributors, VUDU offers a vast array of on-demand choices at the highest quality. The VUDU collection is constantly updated, and newly released movies from major studios are available on the same day as the DVD is released. Consumers can finally watch great movies without the hassles associated with traditional services: no driving, no mailing, and no monthly fee. For more information, visit http://www.vudu.com/.