Telmap taps NAVTEQ for iPhone GPS solution, understands the inevitable

Man, talk about awful timing. At least TomTom and Navigon were able to sell a few rounds of their pricey iPhone GPS application before Google went and ruined everyone's day (at least in the GPS biz), and now that Google Maps Navigation is but an approval away from hitting iPhone users for free, we've got serious doubts about Telmap's ability to market its newest product. Utilizing NAVTEQ maps and familiar shells like MapQuest Navigation (in the US) and Orange Maps (in France), the company seems quite proud of its newest routing solutions. Oh sure -- there's live traffic, turn-by-turn guidance, in-car and pedestrian modes, etc., but is anyone really doling out cash for a phone-based routing system right now with Google at the wheel? Exactly.